elf Complexion Duo Brush vs. It Cosmetics Heavenly Luxe Complexion Perfection Brush #7

A Total Dupe! | Elf Complexion Duo Brush vs. It Cosmetics Heavenly Luxe Complexion Perfection Brush #7

I haven’t done a dupe post in what feels like forever but I’m back and better than ever! Today I’m duping the It cosmetics Heavenly Luxe Complexion Perfection Brush #7 and the Elf Complexion Duo Brush.

I first fell in love with the Heavenly Luxe Complexion Brush ages ago, so when I heard that Elf had come out with a new brush that could be an exact dupe for a quarter of the price, I knew I had to get it and compare them. And after a few months of testing and comparing both of these side by side, I have my verdict.

Are these two brushes total dupes? Keep on reading to find out!

When you look at the two of these side by side, it’s almost impossible not to think they’re dupes. They’re almost identical in size and shape and they’re both synthetic brushes that feel very similar on the skin. They both claim to be perfect complexion brushes to apply foundation and concealer –– be it in liquid, cream, or powder form.

So they look exactly alike, they have the same claim, and –– spoiler alert: they perform almost identically.

It Cosmetics Heavenly Luxe Complexion Perfection Brush #7

I learned about this brush from Mariah Leonard a few years ago and it’s one of the best investments I’ve made! I say investments because this duo-sided brush is $48. I know, I know. The price is insane but it is reflected in its quality and durability throughout the years. I’ve had it for over five years and despite constantly washing it and taking it with me everywhere, it still looks as good as new.

This is the only brush I like to use for foundation/concealer because it applies products smoothly and without any streaking. I find this works best for cream and liquid complexion products because it’s a bit too dense to work with powders. Because it is a denser synthetic brush it doesn’t absorb much product and grants more coverage than a beauty sponge or your hands would. The downside to that is that it can apply too much product from the get-go and make it harder to spread products evenly. But if you know how to work around that it makes your complexion look lovely.

elf Complexion Duo Brush

I’ve had the Elf brush for a significantly less amount of time but it only took a few months for me to fall in love with it. To be completely honest with you, I think I prefer it. It’s only $8 and it performs just as well –– if not better, than the It Cosmetics brush. The overall feel of the brush is less luxe but the bristles feel just as soft. And I am 100% sure that Elf created this brush to be an exact dupe of the Heavenly Luxe Complexion Brush and made it better and cheaper.

Again, I prefer to use this brush for liquids and creams. But compared to the It Cosmetics brush, this brush applies powders better. The brush itself is slightly less dense which makes it easier to apply and blend product into the skin without any extra effort. It also gives me less coverage than the other brush but, if you know me you know I’m a light-coverage queen, so I don’t mind that. Overall I just like the way this brush makes my skin look better and the fact that it’s $40 less than the Heavenly Luxe Complexion Brush is just an added bonus.

These products look and perform almost identically so, it’s safe to say they’re Total Dupes! To be honest with you, I don’t think I’ve ever found closer dupes.

If you’ve been eyeing the Heavenly Luxe Complexion Brush #7 and want to buy it, I say save your money and buy the slightly better, (way) cheaper alternative from Elf. It might not last as long but you could replace it five times over and it would still be the cheaper alternative.

Both of these brushes are fantastic and something I think everyone should have in their collection but why would you spend $48 on a brush if you can get the same results (read: better results) from an $8 brush? It doesn’t make sense!

So if you’re looking for a dual-ended complexion brush that makes your skin look gorgeous and you can take anywhere with you, get yourself the Elf Complexion Duo Brush, and thank me later!

Love always,

Isa ❤

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